Unlike Instagrammable rose gold, gray, and the gamut of rainbow hair colors we’ve witnessed on red carpets and social media, dark brown is one shade that will simply never go out of style. It’s easily one of the most common hair colors, so it only makes sense. Just because it’s ubiquitous doesn’t mean dark brown has to be boring, though. Whether you’re already a brunette looking to spice things up, or you’ve been a blonde your entire life and want a major change, it’s an excellent option since there are myriad different shades and undertones to choose from. A rich, warm mahogany hue might suit some, while a cool-toned coffee or cedar-brown will be a better route for others. So, if you’ve been contemplating coming to the dark side, your best bet is to have a consultation with your colorist to determine the desired effect you want.